Work Experience

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2022 Oct - Present

Art director

Publcis Groupe

- Collab with different parties and brainstorm ideas to deliver effective visual language

- Work closely with different teams to generate a creative vision and maintain an overall style throughout projects

- Communicate with clients, teams, and viewers

- Answer to the company's board of directors

- Discuss and brainstorm ideas with the team to deliver effective visual language

- Develop creative standards, give vision on visuals and aesthetics

- Apply value engineering for projects

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2022 April - July

Art director

Anonymous agency limited

- Provide design direction and story-telling to projects, give ideas and guidance to the creative team

- Establish visual concepts for ideas and messages that need to be portrayed in the ad campaign

- Graphic and motion graphic execution, contribute direction to Swire Properties’ social media post

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2021

Visual & Motion Graphic and Designer

I-Cable

- Designed illustration for TV news programmes, including 3D motioning and rendering

- Liaised with programmes directors to co-create visual effects

- Collaborated a graphic team of 15 illustrators to provide quality TV programmes

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2022 July - Present

Freelance Visual & Motion Graphic designer

South China Morning Post

- Work for morning studio, the creative house of the South China Morning Post

- Specialising in storytelling for brands, mainly focus on commercial content brand strategy

- To communicate ideas that inspire, inform, and captivate consumers

- Connecting advertisers with readers through enhanced content solutions offerings (visual concepts)

- Develop the overall layout and production design for advertisements, brochures, magazines etc

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2021 - Present

Illustrator & In-store Painter

Louis Vuitton

- Was invited by the LV management team

- Designed a set of in-house illustrations to present the origin story of LV

- Customized products and accessories for VVIPs

 

2019-2021

Art Instructor & Creative Inspirer

Creative Kids

- Provided guidance and aided students in creating all forms of art

- Assisted in designing art programmes and provided education to onsite teachers for best creative practice

 

2020

Designer

Green Monday

- Assisted in designing global company logo, poster and product packaging; These designs were implemented on current packages

- Contributed to the whole progress of advertisement design

 

2019-2020

Art Instructor

St. Paul’s Secondary School

- Was invited by the school principal to facilitate DSE students for portfolio building and public examinations

 

2019

2D & 3D Graphic Designer

Eventist HK

- Expanded exposure in 2D and 3D mall decoration design

- Assisted in designing print advertisements

- Designed extended in-house products including company banner, employment uniform, envelope

 

Work Collaboration

2021

Mr Mak Shu Kei (Registered Surveyor in Hong Kong Housing Authority)

-       Completed the architectural drawing for Mr Mak Shu Kei’s bi-annual qualification issued by the Hong Kong Institute of Surveyors (HKIS)

-       Participated in a proposal of the revitalization of Tsuen King Circuit Market in Tsuen Wan, NT

 

2020

HP, Microsoft and Intel

- Was nominated by the dean as a high academic achiever to participate in a pitching program

- Collaborated in a multidisciplinary team with 15+ experts to transform research data into actionable insights

- Designed a virtual learning platform and successfully awarded funding for SCADPro

- Facilitated and moderated in-person interviews with 12 school teachers across the country

 

2019-2020

Shanghai Tang

- Was invited by SCADPro Interior Department Head to participate in a 48-hours global contest as an interior designer

- Conceptualized and designed for company business branch

- Was in-charged of brainstorming, sketching, modelling, pitching and delivering illustrative ideas to business models

 

2012-2015

BLOOMBERG

- Role as a Programme Organizer in a Junior Achievement company

- Designed product and logo

- Provided guidance to participants in the programme

- Collaborated with HKMA David Li Kwok Po College to start up a JA company

- Awarded Leadership Compass with HSBC sponsorship and won the Best Product/Service Award Merit

 

Internship

Interior design intern

Benoy

- Completed background research on the targeted mall and incorporated schematic design to mall components

- Pitched with illustrated art to target customers

- Assisted in constructing 3D modelling and rendering

- Promoted to Part-time due to work performance

- Built stimulators with different 3D modelling, lighting and texture

 

Graphic Designer intern

ALL SHOPPING HK

- Assisted in display advertising, including banner design, print advertisement and packaged design

- Illustrations were published on East Week Vol. 804 in 2019

 

Academic Achievement

-       Noted as Dean list student (GPA> 3.7) in Bachelor’s Degree of Advertising Illustration with a minor study of Interior Design (in 5 consecutive academic years of 2016-2021)

-       Awarded with Annual Scholarships from SCAD (from 2016-2021)

-       Granted with Reaching Out Award from Self-Financing Post-Secondary Scholarship Scheme for the 2017/18 academic year (issued by Hong Kong Education Bureau)